Many popular online stores are using paid Search Engine Marketing (SEM) such as Pay per Click (PPC) to attract more potential customers to their website, with the end goal of converting them into sales. When a customer searches the web, the ideal scenario for any online store would be that their online store appears first and the customer is able to go directly to this website and make a transaction.
Ecommerce websites are constantly striving to attract customers who are simply 'browsing' and convert them into 'buyers' as there is a very good chance that if these customers are directed to the correct online store a conversion will take place. However, getting a website listed organically in top positions on search engines is very time consuming and involves a dedicated and consistent Search Engine Optimization (SEO) effort over a period of time.
This is what makes PPC SEM one of the proven avenues of gaining targeted traffic to a website quickly. To gain the full benefits and potential of PPC SEM, ecommerce website owners should be well educated on how to use paid SEM. SEM has been defined by experts as a non-invasive and non-intrusive type of internet based marketing. Unlike ordinary online or ad-based marketing, Search Engine Marketing allows online stores to provide customers with the product, service or information they are looking for at the exact time the customer searches for it.
Organic or otherwise known as unpaid/algorithmic search engine traffic is widely used by online stores to appear before customers searching for products and services online. However, over the last few years paid SEM or Pay Per Click Marketing has become increasingly popular. There various types of paid SEM such as Paid Placement, Directory Paid inclusion, XML Paid Inclusion, Shopping Search, Graphical Search Inventory and others.
It is fair to say that Search Engine Marketing has well proven its worth and significance to ecommerce websites. It is with this in mind that eCommerce Software Solutions Online provides you with expert advice and consultation for taking advantage of the potential benefits of applying Search Engine Marketing to your Magento online store. We analyze your product and services, suggest ways and methods for improving your website page rank and work on search engine optimizing it to ensure your website is at the top of the search results page, ultimately attracting more potential customers to your online store.
Please contact us today to learn more about our Magento PAID SEM (PPC) services and how we can structure a plan to drive more traffic to your ecommerce store.
Please visit our SEO services and pricing page for more details.